Question 1

Should I leverage email marketing?

Accepted Answer

Yes! Even though email is an older channel, it is still a highly effective and reliable form of communication. In order to maximize the benefits of email marketing, it’s important to target and personalize your messages to be relevant to your audience.

Question 2

What are the benefits of email marketing?

Accepted Answer

Users are accustomed to receiving brand communication in their inbox, so it’s often the first place they’ll check for information they need. Furthermore, it’s common to sign up for a service or create an account using your email address, so receiving account-related emails such as password resets, account confirmations, and security alerts can help you fulfill user expectations.
Compared to the limited word counts of SMS and push notifications, email also provides more room to share content and has more potential for customization. Longer content such as newsletters are well-suited to email and can provide a variety of engagement options.

Question 3

Is email marketing actually effective?

Accepted Answer

As of 2020, there are 3.9 billion daily email users in the world today, with numbers expected to climb to 4.3 billion by 2023. Email doesn’t require opt-in if a user has already given their email address, but you must give all users the option to unsubscribe. Due to its popularity and established history as a marketing channel, email has some powerful benefits, even for mobile apps.

Question 4

What are the different types of email marketing?

Accepted Answer

There are many different types of email marketing. Your email marketing strategy may include welcome emails, newsletters, brand story emails, promotional emails, seasonal campaigns, cart abandonment emails, re-engagement emails, and many more. It’s important to send emails that make sense for your user base.

Question 5

How much does email marketing cost?

Accepted Answer

If you have a lot of users, email marketing can cost as much as $50k per year! However, if you use OneSignal, you can create dynamic email marketing campaigns for free and scale up your messaging strategy for as little as $3 per month. Simply create a free account or contact us to learn more about our custom features and pricing options.

Question 6

Can you automate email marketing?

Accepted Answer

Yes! OneSignal makes it easy to design professional-quality emails and automate campaigns based on real-time user behavior. We offer a simple drag-and-drop design interface and pre-built email templates, so it's easy to get started without any development expertise. We also provide full HTML support, so you can import existing templates or further customize your message design to fit your brand style. Using our Journeys tool, you can also build more sophisticated cross-channel messaging campaigns from a single automation workflow.

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